In ancient times, Kaanapali was the playground of Hawaiian Royalty, now it's the most popular area for families and couples.  Kaanapali is located just 2 miles up the coast from Lahaina town.  The area offers a wide variety of accommodations, activities, shopping, and dining.  The biggest draw to the Kaanapali area is it's 3 mile stretch of beach, which is considered one of the best on the island.  Kaanapali Beach offers a array of activities, which makes it a true destination location.  You can swim, kayak, take a sunset cruise, snorkel, dine, and shop.  Some of the island's best snorkeling can be done from Kaanapali Beach near Pu'u Keka'a (Black Rock).  Black Rock also offers a nightly torch light and cliff diving ceremony at sunset.  Kaanapali also boasts two championship golf courses, a whale museum, and brilliant views of the islands of Lanai and Molokia.